Welcome to the Paschal Brothers Home Page.
For over 50 Years Paschals’ Motor Hotel and Restaurant was the epitome of
Southern Hospitality in
Paschals’ Motor Hotel and Restaurant was
sold in 1996 to the
It has been said that businesses are the lifeblood of a community. That saying applies to those enterprises that are owned and operated by people living‑in the community in which they do business. Community‑based businesses benefit from a special reciprocal arrangement that evolves and is required for their success. This special arrangement is forged with commitment and the development of trust. It requires that these businesses and their owners participate in the economic, social, and political fabric of the community. There are few businesses today in our communities that fit this lofty credo.
Robert Paschal exemplify this rare breed of community-based entrepreneurs.
Since 1947, they have touched the lives of many citizens and established a
living legacy in the
A born entrepreneur, James Paschal built and opened his first business, a shoeshine stand, when he was thirteen years old. He also ran a paper route and sold beauty products on weekends. James set a goal to buy a "bigger business". When he was fifteen years old, he used money he had saved to purchase the assets and take over the operations of a failed grocery store across the street from his school. He opened the store every morning before school, and entrusted it to his mother while he attended classes. James returned to work in his store each day after school. Seeing how successful the store had become, the original owners decided to re‑claim the site by taking advantage of the fact that no lease was signed with the original purchase. Undaunted and with a valuable lesson learned, James convinced a local funeral director to help him open a combination meat market, grocery store and entertainment center with arcade machines and a "juke box" called James Place. This new venture, with its unique and inventive blend of products and services, quickly attained success and became a popular meeting place. It had to be sold in its fourth year when James was summoned to serve in the military. James was discharged in 1943. He then worked for two years with the Pullman Company before forming a partnership with his brother Robert. That partnership became Paschal's first food operation.
"I love to work", was a favorite phrase of Robert Paschal. His ceaseless dedication reflected his philosophy that "no matter how well a task is done, it can be done better". Robert came to Atlanta from Thomson, Georgia, on a visit when he was fifteen years old. He started working as a bus boy at Vaughn's Cafeteria, and eventually became the Executive Chef. It was while working as a chef that Robert found his passion. But, not feeling secure that he could earn a decent wage as a chef, Robert took a job setting up fountain operations for Jacobs Pharmacies. He was responsible for training staff and supervising fountain operations until they were operating efficiently and effectively, before moving on to another location. Robert held this position for twenty‑one years, accumulating valuable experience he would later use working with his brother James.
The kitchen is where Robert loved to be. Many times James would convince Robert to take a vacation he had planned for him only to find Robert had returned early to get back to work in his kitchen. Robert Paschal passed away on February 27, 1997
In February 1947, Paschal's opened a 30‑seat luncheonette at 837 West Hunter, across the street from its present location. James and Robert started selling sandwiches and sodas. As business grew, they expanded the menu and began serving hot lunches. There was no stove at that location and the brothers did not own a car, so hot food was prepared at Robert's home and delivered by taxi.
Later, when the decision was made to serve dinner, it was also decided that fried chicken would be the specialty of the house. The brothers wanted Paschal's to serve the "best" fried chicken in the city. With that mandate, Robert created his secret recipe for Paschal's Fried Chicken. Paschal's Fried Chicken is still considered by many to be among the best served, and Robert’s recipe is still a secret.
1950 – 1960
outgrown their facilities at 837 Martin Luther King, Jr. Drive (formerly
In 1959, Paschal's Restaurant & Coffee Shop opened in its new location. The new facilities sat 9o in the coffee shop and up to 125 in the main dining room. This initial expansion was financed with a $75,000 loan from Citizens Trust Bank working with the Atlanta Life Insurance Company. This was one of the largest loans made by the Bank at that time.
Soon after moving to their new location, the brothers started a catering service. The success of this new venture was made evident with the confirmation of an order for more than 5,000 fried chicken dinners soon after opening.
1960, La Carousel Lounge opened. It was considered
In 1965, the brothers began acquiring property adjacent to the restaurant to build the Paschal's Motor Hotel. Citizens Trust Bank and the Atlanta Life Insurance Company again agreed to finance construction of the ambitious new hotel with a multi‑million dollar loan. The loan decision was based largely on the record of growth and sound management the brothers had established. This loan was among the largest made by the bank at that time.
During construction, the brothers convinced the bank to increase the loan amount to build two additional floors.
Motor Hotel was being built while several other significant hospitality
projects were under development in
Paschal's Motor Hotel opened in March 1967. The lavish new hotel featured 120 guest rooms, meeting and banquet facilities, and a swimming pool.
Throughout the 1960's, the Paschal brothers were actively involved in the civil rights movement. Paschal's was an important meeting place for key civil rights leaders and strategists, including Dr. Martin Luther King, Jr. and his aids.
James and Robert Paschal would often post bond for arrested protestors. They would also serve complimentary meals and extend their hours to provide a central location where parents and friends could greet their loved ones after being released from jail.
In a tense racial climate, Paschal's was a place where blacks and whites were welcome to meet and come to terms.
served two terms as Mayor of Atlanta, from 1974‑82 and from 1990‑94.
Mayor Jackson challenged the status quo by mandating that 30% of all revenue at
the proposed new airport go to qualified Disadvantaged Business
the city requested bids for retail concessions development and management at
Jackson's insistence on equal opportunities was a first and proved that
qualified and well‑managed minority businesses could compete on par with
the highest expectations.
1990 – 2000
The 1990's brought many significant changes. In 1996, the year the Centennial Olympic Games was held in Atlanta, Paschal's Motor Hotel was sold to the Atlanta University Center and re‑named the Paschal's Center.
hotel is now a dormitory facility for students.
In 1995, when the original contract expired at Hartsfield Atlanta International Airport, Paschal's entered into a joint venture relationship with Concessions International, Inc., to form Con cessions/Paschal's, J.V. This new joint venture won a contract to provide food and beverage services as one of two prime operators at the Airport. Concessions International, Inc. is owned by Herman J. Russell; founder of the H.J. Russell Construction Company.
J.V. currently operates two Paschal's restaurant locations in
than 50 years James and Robert Paschal worked 17‑hour days, 7 days a week
to grow their business.
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